Blog Post, Case Study




“Now therefore I do recommend and assign Thursday the 26th day of November as a day of public thanksgiving and prayer to be observed by acknowledging with grateful hearts the many and signal favours of Almighty God”

It’s doubtful that a single one of us missed experiencing at least one Thanksgiving celebration in class somewhere between kindergarten and the fifth grade. Whether you dressed up as a pilgrim or donned a handmade headdress, you and your classmates were all dressed up for a reason. You may not have fully understood it at age 6, but Thanksgiving originally began as a day of giving thanks for the blessing of the harvest (sometimes I get it confused with International Day and swedish meatballs but that’s another story). They were giving thanks that they had harvested enough food for the next year. That was a big deal and there was nothing trite about it.

I love the Thanksgivings of my own past. Tables full of of food and the faces of relatives, football, turkey trots followed by turkey naps, and just when we thought it was all over, turkey sandwiches. I also love this new-ish tradition of Friendsgiving. Why? Maybe because it suggests that we’ve got more to celebrate. One celebration approached with grateful hearts just isn’t enough. As a company we’re celebrating a harvest of more work (more great work) than we know what to do with and we’re thinking back on all the steps that brought us here. Like so many other things in life, we’re looking back with gratitude for how it’s all panned out. Thank God.

Thank God, I got the job. Thank God, I didn’t miss my flight. Thank God, my friend is cancer free. For every Thank God something happened there’s most likely an equal thank God it didn’t. Thank God, I  didn’t marry that person, or get into the university of my first choice. Thank God I lost my record deal…Sometimes this brand of thank-you-for-what-didn’t-happen is felt even deeper than its counterpart. The things that didn’t happen often give us just as much reason to be thankful as those that did. If you find yourself at a loss for gratitude this year, try thinking of the ways you’ve been spared heartache or ponder the remarkable things you hope are yet to come.

This month’s desktop calendar may be the simplest yet but it’s probably also the most purposeful and for that we add an exclamation point. By all means, thank God!  Hoping you feel most lucky and loved as we enter this beautiful holiday seeped in gratitude.

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Every time we are in an Uber with our friend Ruthie the first question she asks the driver is for the auxiliary cord. This month’s list selection has been influenced by recent rides through Brooklyn with her. She introduced us to Christine and the Queen we’ve been playing her music and dancing ever sense. Subscribe to ‘Milkglass Plays,’ and enjoy the tunes folks!  Click here.